‘Smart products’ and data collection expands the boundaries of products, e.g. a tractor that collects data becomes part of the farming information ecosystem OR your bank is more likely than anyone to know if you have a gambling problem.
If a product has multiple outcomes in multiple sectors then how do you define the product itself? How is the user to design for? Can outcomes be anticipated in unexpected sectors?
“Urban design emerges as the most significant determinant of the travel patterns in cities around the world”. The car industry relies on urban planners, the energy sector, small business owners, etc. to understand how cities and travel are shaped, both in the present and future planning.
Instead of identifying a customer target group, ethnographically study them and find opportunities to design for. Now we take a place-based approach, studying the behaviours of people in this space to discover the problem.
Problems are therefore developed from a systems view. End results are inevitably broader solutions than say, a single material ‘product’. They address the workings of the system, and push the boundaries of what a product is/can be.
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